The traditional method of delivering a diamond to a customer starts from the moment it is mined. The diamond then goes to accredited distributors called sightholders who either sell the rough to the grinders or grind it themselves and sell the finished product. Diamonds are bought from cutters or sightholders by dealers who then sell them to jewelry manufacturers. Jewelry manufacturers sell diamonds to wholesalers, wholesalers to stores and shops to end customers. We buy diamonds directly from sightholders or grinders and sell them to you at wholesale prices.

The undisputed king of precious stones is the diamond, from the Greek “indestructible”, which after appropriate polishing, extracting beauty from it, becomes the object of desires of both ladies and gentlemen all over the world. This precious gem is the hardest known material and has survived 3 billion years against the forces of nature. It was then, as a result, a temperature of 1325 ° C and a pressure of 50 thousand kg / cm2 – it’s like putting the Eiffel Tower on your hand, the resulting diamonds become the most wonderful creation of nature. Diamond is the purest crystalline form of carbon, which means it is chemically pure carbon. As a result, the diamond burns at a temperature of about 1000 ° C, leaving no ash.


When determining the characteristics and quality of a diamond and its price, the 4C rule is used, that is, four properties: weight, clarity, color and cut (from English: carat, clarity, color, cut).


The weight of a diamond is indicated in carats (carats).

1 carat = 0.200 g, that is, 1 gram of diamond weighs 5 carats.

The name “carat” comes from the Greek word “keration”, which means the pod of the carob, also known as the “carob”. The dried seeds of this tree are the same size and weigh 0.2 g. During the Roman Empire, they were used as weights for pharmacists and jewelers. The weight of 1 carat was converted to 0.2 g in the metric system only in 1907.


Perfectly pure diamonds are extremely rare. Almost all of them contain internal dirt, cracks or growths that reduce transparency. The following symbols are used to describe the clarity of a diamond:

LC, FL, IF (clean magnifier, flawless, flawless inside)

This is the highest level of clarity so that you will not find any internal build-ups or other damage under a standard 10x magnifier.

VVS1, VVS2 (very, very slightly)

Cleanliness, which makes it very difficult to detect any defects or damage when viewed with a 10x magnifier.

VS1, VS2 (very few included)

Readability when the stone appears to be free of inclusions or damage when assessed with the naked eye and is relatively easy to detect under a 10x magnifying glass.

SI1, SI2 (some included)

A cleanliness with which it is difficult to see with the naked eye, defects and damage, and when viewed with a 10x magnifying glass, they are very noticeable.

P1, P2, P3 / I1, I2, I3 (Pique / included)

Cleanliness where seepage and dirt are visible to the naked eye.


The color range ranges from completely colorless to yellowish. A small percentage are diamonds defined as “fancy” diamonds that are bright yellow, red, pink, green, brown or even black. A completely colorless or white diamond is defined as the purest white + and is denoted by the letter D.


A good cut reveals the stone’s most beneficial aesthetic and optical qualities, known as a diamond. The modern brilliant cut was developed in 1919 by the Belgian mathematician Marcel Tolkowski. A round diamond with a full brilliant cut is BRILLANT. A full brilliant cut contains at least 57 planes (56 facets and a sheet).

Wearing a diamond supports inner strength, protects and strengthens relationships, and helps to strive for perfectionism